Puebla has become a favorite state for foreign tourists seeking authentic experiences, nature, and Mexican culture. From misty villages to nature reserves with marine fossils and historical sites, several destinations in Puebla are captivating visitors from Europe, Asia, and the United States.
The growth of international tourism in the state has also been driven by the trends in sustainable travel, ecotourism, and cultural tours that now dominate platforms like TikTok, Instagram, and TripAdvisor.
Zapotitlán Salinas, the place where the sea existed millions of years ago
One of the destinations that most attracts foreign tourists is Zapotitlán Salinas, located in southern Puebla within the Tehuacán-Cuicatlán Biosphere Reserve, recognized as a Mixed World Heritage Site by UNESCO.
This municipality, known as “the little salt town,” surprises European and Asian travelers with its semi-desert landscapes, giant cacti, and vestiges of an ancient seabed that existed millions of years ago.
In addition to its marine fossils and dinosaur footprints in communities like San Juan Raya, the destination offers ecotourism and community-based tourism experiences that have sparked the interest of international agencies.
Among its main attractions are the Helia Bravo Hollis Botanical Garden, artisanal salt flats, basalt prisms, ecological trails, and the Martín Xopanatzin Community Museum.
Cholula captivates with its blend of history and nightlife.
Another of Puebla’s destinations that attracts many foreign tourists is Cholula, considered one of the most vibrant and culturally rich places in the state.
The combination of pre-Hispanic ruins with colonial architecture makes this Magical Town one of the most photographed and visited sites by international travelers.
The Great Pyramid of Cholula and the Sanctuary of Our Lady of Remedies are some of its biggest attractions, along with its growing culinary scene, art galleries, cafes, and cultural festivals.
Tourists from Europe and the United States also highlight Cholula’s youthful atmosphere and vibrant nightlife, especially due to its proximity to universities and cultural venues.
Cuetzalan enchants with mist, waterfalls, and coffee.
In the Sierra Norte region of Puebla, Cuetzalan continues to establish itself as one of the most beautiful and sought-after destinations for both domestic and international tourists.
Its cobblestone streets, humid climate, and constant mist create landscapes that many visitors compare to movie sets.
This Pueblo Mágico (Magical Town) is known for its waterfalls, coffee plantations, caves, and indigenous traditions that remain alive in the region.
Travelers also frequently visit sites such as the Yohualichan archaeological zone, the artisan market, and nearby waterfalls, as well as sample typical drinks like yolixpa and local coffee.
The presence of Nahua and Totonac communities provides an authentic cultural experience that has made Cuetzalan a favorite destination for those seeking nature and cultural tourism.
Why is Puebla so popular with foreign tourists?
Tourism experts point out that international travelers are currently seeking authentic, sustainable destinations with cultural connections—characteristics that Puebla offers in its various regions.
In addition to its Pueblos Mágicos (Magical Towns) and nature reserves, the state boasts internationally renowned cuisine, community-based experiences, and tourist routes developed in anticipation of the 2026 World Cup.
The combination of history, nature, and culture has positioned Puebla as one of the Mexican states with the highest growth in tourism among foreign visitors.
Source: eluniversalpuebla
