Puebla is positioning itself as a strategic destination for the meetings, conventions, and professional events segment in 2026, with a comprehensive calendar of trade shows and conferences of interest to planners, associations, and companies.
In 2025, the state government announced an investment of approximately 700 million pesos in MICE events (Meetings, Incentives, Conferences, and Exhibitions).
The National Congress of the Meetings Industry (CNIR), held from September 24 to 27, 2025, generated an economic impact of 40 million pesos, thanks to the attendance of 800 participants. The potential for this segment next year is exponential, with at least 30 events expected.
Bitcoin Culture: Collaborative Economy
January 2
Free and accessible event on Workosfera. The fundamentals of the Bitcoin and blockchain ecosystem will be covered in an inclusive and practical way for all experience levels.
Transportation and Logistics Suppliers Expo
January 27-29
A marketplace for suppliers and buyers in the logistics sector.
Held at the Exhibition Center.
Mexico Gastronomic Guide 2026
January 31-February 2
Puebla will host the event that brings together the 250 best restaurants in the country, including Michelin-starred chefs. More than 2,000 attendees and an economic impact of over 20 million pesos are expected.
Huejotzingo Carnival
February 14-17
A traditional festival with more than 12,000 costumed residents, historical reenactments, and parade battalions. It attracts more than 30,000 visitors each year.
EXINTEX
March 10-13
A biennial trade show focused on the textile industry and professional machinery. Held at the Puebla Convention Center.
Puebla Fair
April 24 to May 11
One of Mexico’s largest fairs, featuring national and international shows and artists, cultural and gastronomic zones, and traditional crafts. It attracts millions of visitors each year.
International Mole Fair
May 2–3
An iconic event celebrating traditional Puebla cuisine. It includes tastings, workshops, and conferences, with national and international participation.
Smart City Expo Latam Congress
June 2–4
A leading forum on urban innovation and smart cities, held at the Puebla Exhibition Center and adjacent spaces.
Huey Atlixcáyotl (Great Festival of Atlixco)
Last Sunday of September
A cultural festival declared a State Heritage Site, it brings together delegations from different regions with dance, music, and ancestral traditions.
Christmas Festival For the Love of Puebla
December 7, 2026 – January 7, 2027
End the year with festive activities, music, themed markets, and regional celebrations at various official venues.
Source: altonivel
