In presenting the GLOW Festival, a light art event being held for the first time in the state and outside of Europe, Governor Alejandro Armenta emphasized that Puebla was chosen for its architectural features, which UNESCO considers a World Heritage Site. He stated that a significant economic boost and an influx of national and international visitors are expected.
The governor explained that the state government is aligned with the vision of Mexican President Claudia Sheinbaum to achieve a better international standing for the country, and events like GLOW and the Tianguis Turístico (Tourism Fair) help to reach that goal.
Highlighting the significant progress made by “Puebla, the Heartbeat of Mexico” in attracting visitors each year, she noted that the goal now is to surpass the 18 million tourists who visited Puebla in 2025. She also emphasized the aim to exceed the 20 billion pesos in economic impact from last year and achieve an average stay of two nights for visitors, benefiting micro, small, and medium-sized businesses.
The Secretary of Science, Humanities, Technology, and Innovation, Celina Peña Guzmán, stated that this is one of the world’s most important festivals, coming to Latin America for the first time. She explained that 2.4 kilometers of lights will illuminate the main facades of the Historic Center, transforming them into a canvas for national and international artists.
In this regard, the executive director of Conventions and Parks, Michelle Talavera Herrera, reported that from April 11 to 19, Puebla will be in the global spotlight, with 15 installations by national and international artists on the city’s historic buildings. Students from various universities in Puebla will also participate, creating artwork for the event. She added that they expect an attendance of 450,000 people and an economic impact of 200 million pesos.
Highlighting the event’s importance for Mexico and Puebla, as it will be a catalyst for cultural and technological discussions over nine nights, the CEO of TrafficLight, Arturo Ruiz, stated that he hopes it will become an annual event in the state. He explained that 16 containers will arrive from the Netherlands with all the technological equipment that will illuminate the historic buildings of Puebla’s capital, and that nearly 300 people will be involved.
Source: municipiospuebla
